Next-Gen Marketing: ChatGPT Ads & Big Tech Shift

$61B

Global marketers managing $61B+ in ad spend are facing rising pressure, with 97% reporting tighter budget scrutiny (up from 82% in 2025) and 92% expected to “do more with less.” Around 70% now prioritize short-term results over long-term strategy, while 91% say the market is more unpredictable, forcing brands to rethink spending and focus on immediate impact.

1,000

Snap is cutting about 1,000 jobs (16% of its workforce) and eliminating 300+ open roles as it shifts toward AI-driven efficiency and cost control. The move is expected to save over $500M annually, with AI already generating 65% of new code, helping the company operate with leaner teams and improve profitability.

$21 B

Meta is investing an additional $21 billion with CoreWeave for AI cloud capacity, adding to a previous $14.2 billion deal and bringing total commitments to about $35 billion+. The agreement runs through 2032 and is part of Meta’s broader $115B–$135B 2026 capex plan, highlighting its aggressive push to scale AI infrastructure and compete with rivals.

$60

ChatGPT ad prices are dropping quickly, with CPMs falling from about $60 at launch to as low as $25 in just 9 weeks, as demand and access expand. The minimum ad spend has also dropped from $250,000 to $50,000, and new pricing models like $3–$5 CPC are emerging, making the platform more accessible to a wider range of advertisers.

$50,000

OpenAI has launched a self-serve ads manager within its ChatGPT ad pilot, giving a small group of advertisers tools to track impressions, clicks, and performance in real time. The platform—similar to Google Ads—also lowered entry costs to about $50,000 (down from ~$200,000+), signaling a fast push to scale its ad business and attract more brands.

$50B

Netflix remains in a strong growth position despite losing the Warner Bros. deal and the exit of Reed Hastings, with 325M+ subscribers, 16% revenue growth, and projected $50B+ annual revenue. The company still captures only 5% of global TV viewership, under 45% of its addressable market, and about 7% of potential revenue, while ad revenue is set to double to $3B with 4,000+ advertisers.

$40M

Viant is acquiring TVision for $40M ($22.5M cash + $17.5M stock) to strengthen its connected TV (CTV) platform, with the deal expected to close in Q2 2026. The move adds 3 new attention signals and real-time viewer data, helping advertisers go beyond impressions to measure true engagement and improve ad performance across streaming platforms.