Amazon Prime Day 2025 Breaks Records, Celebrates 10 Years of Mega Sales

4.9%

This year Amazon’s Prime Day sale has hit a record-breaking sales in 4 days from July 8th to July 11th. Despite a 41% drop in first-day sales compared to 2024, overall sales grew 4.9%, with the average order at $53.34 and household spend reaching $156.37. U.S. retailers generated $24.1 billion in online sales—a 30.3% YoY increase—while Buy Now, Pay Later usage rose to 8.1%, up from 7.4% in 2024.

$1,355

According to the latest report conducted by AYTM, 70% of luxury shoppers spend an average of $1,355 on a single product on TikTok. It also stated that 38% of people find luxury brands via user-generated content and 26% make a purchase after a creator review. Despite a strong influence, only 15% make immediate purchases, with most saving content for later. On average, general TikTok shoppers under 60 spend $59 per order and $708 annually.

77%

77% of Americans say tariffs are impacting household finances, with 71% changing their buying habits and 61% opting for cheaper brands. About 41% report direct financial strain, and 66% have seen grocery prices rise. With tariffs of 25%–40% set to begin August 1, back-to-school shoppers expect to spend $378 per child, a 21.5% increase from last year.

30%

Messaging ads are on the rise, with 30% of global consumers using apps like WhatsApp to connect with businesses, following Meta’s ad rollout. Experts emphasize that success hinges on value-driven, non-intrusive experiences that prioritize user intent over ad volume. As consumers shift toward AI interactions, brands must ensure transparency and relevance while respecting data privacy. The future of messaging ads lies in integration, not interruption.

$200

The U.S. Department of Defense has awarded up to $200 million in AI contracts to Anthropic, Google, OpenAI, and Elon Musk’s xAI to accelerate AI adoption for national security. These firms will develop AI agents across key mission areas. OpenAI previously secured a separate $200M DoD contract in 2024, while xAI launched “Grok for Government” through the GSA.

2026

Meta is planning to launch its first supercluster, Prometheus, by 2026, and the company plans to invest “hundreds of billions of dollars” in AI compute infrastructure. Meta is also building multi-gigawatt clusters like Hyperion and recently invested $14 billion in Scale AI. The new Meta Superintelligence Labs, staffed by top researchers, aims to boost AI innovation after lukewarm feedback on Llama 4.

49%

CleverTap’s global study of 600+ businesses reveals that using 4+ channels in cross-channel marketing can boost conversion rates by up to 49%. Fintech apps saw a 31% rise in conversions and 28% app stickiness with multi-channel strategies, while subscription platforms experienced a 30–70% increase in retention using 2–4 channels. Still, Emails lead the dominance in the US and the UK, whereas WhatsApp leads in South America and Asia. Adopting a localized yet unified marketing approach is essential for scalable growth.