Marketing Insights in Numbers: Trends You Must Know
5.8%
AI is rapidly replacing junior staff, with 68% of North American marketers using it for insights and 63% for content creation. This shift has pushed recent grads’ unemployment to 5.8% in Q2 2025, equal to adults without a high school diploma. While AI boosts short-term efficiency, experts warn it could create a leadership gap by 2030 unless agencies balance automation with investing in entry-level talent.
40%
According to recent data from KFF, 40% of U.S. adults believe TikTok is a trustworthy platform for obtaining valid health information. Meanwhile, trust in government health sources is low, with many turning instead to AI (14%) and social media for guidance. For health brands, the opportunity lies in credible partnerships on TikTok and YouTube, combined with AI search strategies to reach consumers where their health journeys begin.
96%
Social media now drives every marketing touchpoint, from campaigns to conversations. A new report shows 96% of professionals use AI for tasks like content writing and ideation, with 6 in 10 saying AI posts match or beat human ones. Podcasts are thriving on YouTube (87% adoption, 3.13% engagement) and Instagram Reels, while ads show TikTok leads discovery (94% higher CTR) and Meta dominates conversions with 61% of sales. Winning in 2025 means blending AI, video-first content, and platform-specific strategies.
1.6%
Best Buy’s Q2 revenue rose 1.6% year-over-year to $9.4B, with U.S. sales up 0.9% to $8.7B and comps climbing 1.1%, fueled by gaming, computing, and mobile. Gross profit slipped slightly to 23.4%, while net earnings fell 36% to $186M. Despite tariff headwinds, Best Buy maintained its full-year guidance, leaning on vendor partnerships and new growth drivers like its U.S. digital marketplace launch.
4.3%
As layoffs surged, U.S. unemployment hit 4.3% in August and there were nearly 86,000 job cuts last month—up 40% from July. Retail media alone cut 83,656 jobs year-to-date, a 240% jump from last year, with tariffs, inflation, and bankruptcies driving the slowdown. Economists warn that if hiring falls further, the labor market could tip the economy toward contraction.
53%
A new Gartner survey was conducted on 377 consumers and revealed that 53% were unable to trust AI-powered search results, while 61% wished they could turn off AI summaries. Still, 51% admit AI is shaping how they search, though only 10% rely exclusively on AI overviews. Instead, most use a mix of AI and traditional results, making it clear that brands need to optimize for both SEO and AI-driven search.
$126 B
Recently, Snap has launched a new app called Power Pack, which allows advertisers to promote Playable App Ads, new bidding tools, and Sponsored Snaps. Early tests show 25% higher app installs, while Sponsored Snaps boosted conversions by 18% in Q2. With 469M daily users and mobile gaming revenue projected to hit $126B in 2025, Snap is doubling down on immersive ad formats to drive ROI and engagement.