Latest Marketing Insights in Numbers: Trends That Matter Most
38%
As per the Forbes report, TikTok’s revenues surged 38% to $6.3 billion in the UK, Europe, and Latin America. Since 2022, revenue has seen a twofold increase. While its overseas growth highlights strong momentum outside the US, regulatory heat is rising in Europe.
200%
LinkedIn is expanding its video ads program BrandLink, now backed by AT&T, IBM, SAP, and ServiceNow, with revenue up 200% in Q2. Over 70 publishers and creators have joined this program, the video uploads pulled up by 20% and views climbed 36% YoY. With 1.77B monthly visits (over half from ages 25–34), LinkedIn is fast becoming Gen Z’s stage for personal branding, insights, and career growth.
$62 B
Macy’s Media Network is teaming up with Amazon Retail Ads Service in Q4, letting partners buy ads on Macy’s site via Amazon Ads tools. Advertisers can now manage Macy’s sponsored products alongside other retail media investments with streamlined reporting. With U.S. retail media spend forecasted at $62B in 2025, this partnership gives brands scale, performance, and holiday-season impact.
46%
Walmart’s retail media soared in Q2, with global ad revenue jumping 46% YoY and Walmart Connect rising 31%. The $2.3B Vizio acquisition is fueling growth by blending retail media with connected TV, strengthening Walmart’s data and video capabilities. With e-commerce sales up 26% in the U.S. and full-year guidance raised, advertising and digital channels are proving key profit drivers despite tariff pressures.
9%
Snap has invested $3B into AR over 11 years and may now seek outside funding to keep its Spectacles project alive. Despite a 9% YoY revenue rise, growth has slowed, raising doubts about sustaining heavy AR bets against Meta and TikTok. With Gen Alpha adoption lagging and profitability weak, Snap’s future could hinge on whether Spectacles deliver real scale and impact.
13%
A Stanford study analyzing millions of payroll records found that workers aged 22–25 in AI-exposed jobs (customer service, accounting, software development) saw a 13% employment decline since 2022. Overall employment is steady, but young workers are hit hardest as AI takes over “codified knowledge” tasks. By contrast, less-exposed roles like health aides grew faster for younger workers, showing AI’s uneven impact across industries and age groups.
14%
A recent Slingshot Strategies poll of 8,000 Americans shows Tesla’s Full Self-Driving (FSD) isn’t winning buyers, with only 14% saying it increases purchase interest while 35% say it pushes them away. The company’s brand reputation has declined, as 36% of consumers now view Tesla as unsafe, up from 34% earlier. Combined with a 40% sales drop in Europe and intensifying competition, Tesla faces mounting skepticism over FSD and growing regulatory scrutiny.